Marketing

Does your institution have the marketing know-how to get from an idea to qualified student inquiries?

Effective marketing must preserve brand integrity and expand brand awareness in order to create optimum lead flow. Our professional marketing team creates precisely targeted, multi-media campaigns that carry just the right messaging to generate inquiries from prospective students.

We employ marketing professionals who, on a daily basis, practice the science and art of modern higher education program marketing. Each day our team compares a program’s daily performance to highly customized lead-flow metrics and detailed benchmarks for success. Each of these professionals has a deep understanding of a specialized area of marketing, whether that area be brand positioning, site construction and conversion, or channel management. We employ a variety of marketing channels in support of our partners’ programs, including search engine optimization, email, social media, paid search and CPC advertising, conventional direct mail, conferences, B to B, and deep relationships with online education directories.

But our most important work occurs long before the campaign is run through such channels. In support of some of the most far-reaching brands in higher education, we creatively extract the most important elements of those brands through a process known as the Compass Brand DNA℠. This deep dive into the differentiated elements of our partners’ overall brand and program reputation yields extraordinarily effective messaging that builds an even stronger brand reputation and reach in the marketplace. Our creative teams also build an incredibly large infrastructure of marketing assets, essentially giving our partners significant presence in the online world. This presence eliminates the too-often reliance on education search directories.

All of the marketing that we develop is done in cooperation and conjunction with the approval of our academic partners.